Important Dates

NOW: 2025 September-December Mini Catalogue and September Online Exclusives sales period; registration for World Card Making Day FREE Virtual Event
September 30th: End of the Stampin' Up!® year
October 1st: November Online Exclusives demonstrator preorder begins

October 1-31: Starter Kit Special coming (info coming Sept 23rd)
October 4th: World Card Making Day FREE virtual event
October 15th: Last day to register for Backstage
November 4th: November Online Exclusives available

Product Releases and Updates

2025 September-December Mini Catalogue

The Mini Catalogue customer sales period has begun and, as we approach what is probably the busiest time for crafters, it is packed with products and inspiration for you to share with your customers. If you've sent customers a paper copy or directed them to the online PDF, don't forget to follow up with them. While that can be to offer help with an order, it's also an opportunity for you to find out more about what they like and dislike in this catalogue, and that additional information can help you tailor your offering to your customer base.
 

Online Exclusives

September's new Online Exclusives are now available to customers! Don't forget to share the new PDF resource from Stampin' Up! that lists all the new products added with this release that may be overlooked if your customers still rely on their catalogues to browse our products. Download it from the Product Releases page (Happening Now - Product Releases - Jump To: Product Lists (Online Exclusives), or click here).

The demonstrator preorder for November's Online Exclusives will begin on 1st October.
 

Last Chance Products

The Last Chance Products will next be updated at the start of October. Check up on which Last Chance items have sold out using the Discontinued List (Ordering - Last Chance and Discontinued Products, or click here).
 

Kits Collection

Two new kits have been added for September:

• Handmade & Heartfelt Kit (which will be used during the World Card Making Day event; see below for details)
• Road to Christmas Kit

Don't forget that resources to help you promote the Kits Collection are available in the Marketing Toolkit (Menu - Marketing Toolkit, or click here).
 

Water Painters

Water Painters (168253) are once again available to purchase now that Stampin' Up! has transitioned to a new manufacturer.
 

Virtual Craft Experiences

Following the success of the Virtual Album Retreat, Stampin' Up! have announced plans for virtual craft classes that will be available to purchase in the online store. Products for these classes will be available separately, and the classes themselves will be streamed live to a private Facebook Group and available to watch later on demand. Keep an eye on the Weekly Updates to know when the first class will launch.

Stampin' Up! will also be hosting a Virtual Card Retreat (January 22nd-23rd 2026), and to participate in the live-streamed event in its exclusive private Facebook Group you and your customers will buy the retreat kit. Save the date for now, and look out for further information later in the year.

World Card Making Day 2025

Registration is now open for this year's FREE creative virtual event to celebrate World Card Making Day on Saturday, October 4th. Although the event is free, you and your customers will need to register (before October 3rd) in order to receive the link to participate. All those who register will also receive a special gift after the event ends! The event will be recorded if you cannot attend live, with the recording available to watch straight after.

The creative demonstrations during the event will be using the new Handmade & Heartfelt Kit (166213, $44), an all-inclusive kit with everything needed to make 10 lovely, all-occasion cards and a card organiser for storage.

You can view full details, plus suggestions and resources for marketing the event to your customers here. The event flyer provided within the Marketing Toolkit for this event is editable, so if you plan to host your own event you can tailor the information to match your timings and details.

DBWS Boot Camp

Stampin' Up! is offering its first 6-week DBWS Boot Camp, starting in October. There will be a weekly hands-on Zoom session, with replays and extra support provided in a private Facebook Group. You can view full details in 9th September's Weekly Updates (click here). You will need to register using the link in the update by September 17th, and places are limited.

DBWS QR Code Generator

A QR Code Generator has been added to the DBWS back office for those who subscribe, allowing you to create and manage an unlimited number of QR codes that will never expire.
 

What's a QR Code?

A QR Code, or Quick Response Code, is a bit like a bar code. It stores information that can be read by smartphone and tablet cameras (dedicated apps are not often needed anymore). The generator in DBWS allows you to create QR codes that will open a link to a website or other resource that's hosted online and is accessible via a URL. If you then print that QR code, that allows someone to use their phone camera to access the link without having to type out the URL, which is very helpful for personalised online shop links and other long URLs that you might want to share with your customers.
 

What's Special About the DBWS QR Code Generator?

The generator within DBWS creates Stampin' Up! branded codes, with different styles (greetings card or stamp pad) and a selection of current colours from our colour families available. You can manage them all in one place within your DBWS back office.

Watch this video to see how the generator works. 
 

Things to Keep in Mind

• QR codes do not replace clickable links on websites, in emails, and on social media. A clickable link will always be easier to use.
• QR codes work best when they are easily scanned by customers using their phone or tablet. That means they are best suited for use with printed resources, rather than being shared digitally. Just think about it; if you have a QR code on your phone screen, it's not easy to scan that with your phone!
• QR codes need to be a suitable size and resolution for a device's camera to be able to focus on and read. Always print a test version and check that the QR code scans correctly.

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